Using video clips from The Office to illustrate organizational behavior concepts

Video clips from the television sitcom "The Office" were utilized in a pharmacy management course to illustrate organizational behavior principles. The goal of this instructional strategy was to gain and maintain student attention and increase interest in the topics covered. Analysis of student questionnaire responses revealed that the strategy was successful in garnering and sustaining student attention with content that anecdotally has been considered boring and uninteresting. This paper describes the theoretical underpinning leading to the implementation of this strategy, along with the logistics and limitations. This strategy holds promise for use across a variety of topics within a pharmacy curriculum and warrants further research.