Value creation for lifecycle based product development through the sustainable half-life return model

In product development, many organisations struggle to create a value proposition that can overcome the headwinds of technology change and regulatory requirements, while satisfying the longer term goals of sustainability. Current product development business models focus on financial return on investment, in the form of a narrow definition of the time value of money. This often leads to the lost portfolio value and the lack of visibility to sunk costs over the entire product lifecycle. This paper presents a value creation framework for three dependent stakeholders (consumers, producers and socio-environment) through the creation of the sustainable products value proposition and the half-life return models. These models integrate the time value of resources into the product delivery process, and show that shareholder value can be enhanced by improving the product design process and extend the life of product platforms.